MUSIC VIDEO DIRECTOR · FILMMAKER · ANIMATOR

Sam Chegini.

Crafting moving images that connect cultures — a decade of music videos, commercials, and animated stories built in collaboration with artists worldwide.

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SELECTED COLLABORATORS

SELECTED WORK

Stories told frame by frame.

ABOUT SAM CHEGINI

Tehran-born filmmaker, working with artists across the globe

"The scale of his imagination is seemingly limitless and his technique so brilliant, that he is capable of achieving almost anything he wishes to conjure up."

"I'm sure many of you know Sam and his work. But I want to tell you how much we admire his talent, dedication and imagination. His contribution to our project has been very important and gave our song a huge extra dimension and impact."

"Working with Sam was an absolute pleasure. He's highly professional. He knew exactly what he wanted. I think he's really going to be a real talent in the future and he's already making waves in the UK making videos for other people."

"A talented young man with a bright future in the music arts."

"The video -The Cops Don't Know- has a labour of love style. Sam Chegini is clearly gifted."

"Traveller, was among the very best of over 1000 films submitted from over 30 countries around the world and deserving of special recognition."

"Thank you Sam, for your powerful visual storytelling. I really believe in the power of your generation to make the world a better place. I have hope because of films like yours."

"The Trouble with Angels: Extraordinary animated video by Iranian film maker Sam Chegini."

"The Cops Don't Know: Hard-hitting animated blues video."

Sam Chegini is an Iranian award-winning music video director, filmmaker and animator. Born in Tehran in 1992, Sam Chegini has spent more than a decade collaborating with artists, brands and cultural institutions worldwide — directing music videos, commercials and animated stories that move audiences across languages and borders.

From early experiments with short film and motion graphics in Iran to international projects with acclaimed musicians and global brands, Sam Chegini’s body of work blends live-action craft, animation, and a distinct cinematic eye shaped by both classical fine arts and contemporary moving-image culture.

Beyond direction, Sam Chegini also works as an animator, video mapping artist, and host of SamChats — an online talk-show exploring conversations with creatives, musicians and cultural figures across the Persian diaspora and beyond.

Whether the brief is a high-concept music video, a brand campaign, a stylised animation, or a large-scale projection installation, Sam Chegini approaches every project with the same goal: turning sound, story and image into something audiences feel.

Hard to Keep the Truth

Shot in beautiful Istanbul, Sam's latest music video for Linde Nijland is out now!

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Generational Transmission

Sam's 5th collaboration with Marsha Swanson is out now.

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Sam wins Abbas Kiarostami Diploma

March 2025: The Tassvir (Image of the Year) Film Festival in Iran - Sam won "Abbas Kiarostami" Diploma for his video, Benjamin Croft's "Wrestling with Plato".

Work with Sam Chegini.

Available for music videos, commercials, animation, and creative direction. Let’s make something memorable together.

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