Istanbul based · Worldwide

Music films.
Visual worlds.

Award-winning direction, animation and visual campaigns for artists who want to be remembered.

Sam Chegini on set with a film clapperboard
Director / Creative Director · Sam Pictures Productions

Jethro Tull · Chris de Burgh · Gentle Giant · Jakko Jakszyk · Sir Lenny Henry · Linde Nijland · Marsha Swanson

DirectionAnimationCreative directionVisual campaignsTour visuals

01 / Selected work

Stories people
don’t scroll past.

Music films built through live action, animation, stop motion and mixed-media storytelling.

Aqualung animated music video artwork

Aqualung

Jethro Tull

Direction · Animation · 2021

Clay character from Generational Transmission

Generational Transmission

Marsha Swanson

Claymation · 2025

Chris de Burgh Legacy animated music video artwork

Legacy

Chris de Burgh

Direction · Animation · 2021

Hard to Keep the Truth music video artwork

Hard to Keep the Truth

Linde Nijland

Direction · Live action · 2026

Gentle Giant Free Hand animated visual artwork

Free Hand

Gentle Giant · Steven Wilson Remix

Direction · Animation · 2021

Featured by

ROLLING STONE

BBC

MTV

PBS

CLASSIC ROCK

02 / Sam Pictures

One visual world.
Every screen.

Sam leads the idea and direction. Sam Pictures builds the production team around the campaign—from first treatment to final delivery.

01

Music films

Concept-led live action, animation and hybrid productions designed around the identity of the artist.

02

Visual campaigns

A complete release system: hero film, teasers, vertical edits, artwork and motion assets that feel unmistakably connected.

03

Animation & VFX

2D, stop motion, compositing and experimental image-making for ambitious ideas that cannot be shot conventionally.

04

Tour visuals

Stage content and large-format moving images that extend an artist’s world into the live experience.

Commission a visual campaign

“The scale of his imagination is seemingly limitless and his technique so brilliant, that he is capable of achieving almost anything he wishes to conjure up.”

Michael Attenborough CBE

Theatre director

Portrait of Sam Chegini
IST ↔ WORLD

03 / About

Sam Chegini

A music film director and creative director turning sound into distinctive visual worlds.

Tehran-born and based in Istanbul, Sam works internationally through Sam Pictures Productions. His films combine live action, animation, visual effects and fine-art influences, with collaborations spanning Jethro Tull, Chris de Burgh, Gentle Giant, Jakko Jakszyk of King Crimson, Sir Lenny Henry, Linde Nijland and Marsha Swanson.

His work has premiered through Rolling Stone, appeared on BBC, MTV and PBS, and received recognition from film and animation festivals internationally.

2026

Best Experimental Animation
New York Film Screening Festival

2025

Abbas Kiarostami Diploma
Tassvir Film Festival

2013

Royal Reel Award
Canada International Film Festival

04 / New projects

Have a track.
Need a world?

For music films, release campaigns, animation and international production.

Taking selected commissions